From the course: Building Your Innovation Skills
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Little i innovation every day
From the course: Building Your Innovation Skills
Little i innovation every day
- Remember how I talked about little eye innovation versus big eye innovation? I'm going to share with you some examples of what little eye everyday innovation looks like. I hope this inspires you to see how simple innovation can be. In 2016, a Dutch e-bike company decided to start shipping their products overseas to the US. Now, the problem was, over 25% of their bikes were being damaged during shipping due to carrier mishandling. So their team gets together and asks the question, what would prompt carriers to be more delicate with the parcel? And do you know what their answer was? Why, televisions, of course. Televisions are a popular item in the US that shipping companies would handle carefully. So here's what they did. They took their shipping box and printed a picture of a TV on it. It just so happened that the bike boxes and TV boxes were roughly the same size and weight, and this small change resulted in an 80% reduction in carrier damage. This was huge for them. Think about…
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