From the course: Building Focus in a Distracting World

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Recognize the attention crisis

Recognize the attention crisis

- When it comes to distraction, we are living in unprecedented times. Every ping, notification, ad and device is trying to pull you away from what you're already doing. These interruptions are slowly reshaping the way your brain focuses and prioritizes attention. Did you know that the average person now checks their phone 344 times per day? That's the equivalent of checking your phone every four minutes when you're awake and every check of your phone isn't just a distraction. It's a small neurological event that is fundamentally rewiring the way your brain processes information. Every time you get a like or a notification, a small release of dopamine is triggered in your brain. Dopamine is the pleasure and reward chemical, the same one that's released when you eat delicious food or win a contest. So the digital platforms you interact with every day have gamified your attention to keep you coming back. If you've ever felt phantom notifications, the feeling of your phone vibrating, even…

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