From the course: Building an Ecommerce Website with WordPress

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Helpful analytics tools

Helpful analytics tools - WordPress Tutorial

From the course: Building an Ecommerce Website with WordPress

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Helpful analytics tools

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- [Narrator] When people visit your website, it's a good idea to have a way to track that data. You want to understand who has come to your site, what they did, when they visited, for how long, what pages they went to, and where they came from. Various tools connect with WordPress to help you gather this kind of data. Once you have it, you can find patterns, identify weak places in the customer journey, and understand more about how people use your website. Some of the most popular examples of these tools include HubSpot, MonsterInsights, and Google Analytics. Do some research to learn which tools work for what you want. For my site, I want to use Google Analytics. There are various ways to connect WordPress and Google Analytics. My favorite is to use a plugin. I recommend the GA Google Analytics plugin, or a comparable one. If you want more detailed information about your store, more than just users and views,…

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