From the course: Building AI Competencies in Business Development Teams

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Assess current processes for AI integration

Assess current processes for AI integration

From the course: Building AI Competencies in Business Development Teams

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Assess current processes for AI integration

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When I led a business development team, I experienced firsthand the incredible value of A/B testing for sharpening our marketing strategies. But I also noticed how this process could really bog us down. Gathering and analyzing data takes time, and coordinating with other departments adds even more to the mix. Plus, it can overwhelm potential clients, making them feel like they have to wade through a mountain of content before making a decision to click or buy. This is a classic bottleneck that can slow your team's momentum. But here's the good news: AI is here to help you break through those barriers. Before you start using AI automation to optimize your team's processes, it's crucial that you first map out every step of a process workflow, whether it's lead generation, market research, or creating pitch decks. So you need to create a detailed blueprint of your business development workflows and identify key tasks, like follow-up sequences for trade show leads and critical…

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