Building a Winning Enterprise Marketing Strategy
With Marta Dapena Barón and Madecraft
Liked by 259 users
Duration: 1h 50m
Skill level: Beginner
Released: 4/15/2020
Course details
Marketing strategies are never straightforward, making it difficult for leaders to proceed with confidence and authority. In this course, listeners can learn the six key choices global brands need to make for a battle-ready marketing strategy that wins customers and grows the business. Marta Dapena-Baron, a former Fortune 500 marketing VP, shares how to decide between acquiring or retaining customers and four amazing strategies for go-to-market. Additionally, listeners can learn how to change their customer beliefs and behaviors and how to manage and develop key marketing benchmarks.
This audio-only course was created by Madecraft. We are pleased to host this content in our library.
This audio-only course was created by Madecraft. We are pleased to host this content in our library.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructors
Learner reviews
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Elias Abad Garcia Martinez
Elias Abad Garcia Martinez
Business, Communication & Procurement Support | Corporate Experience |Cross-Functional & Supplier Coordination |Customer Experience
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Chandrashekar Iyer
Chandrashekar Iyer
Enterprise Portfolio & P&L Leader | 450M+ Portfolio | 500+ Team Scale | Strategic Accounts | NRR 115% | |Multi-Region Operations | Green Field…
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Dhrumil Sorathia
Dhrumil Sorathia
CEO and Board Member | Apollo Hospitals | GE HealthCare | J & J | Novartis | Roche | Created $1 billion annual business I Top 10 Healthcare Leader…
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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