From the course: Building a Portfolio Career: Diversify Your Income and Do More of What You Love

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Create your marketing materials

Create your marketing materials

From the course: Building a Portfolio Career: Diversify Your Income and Do More of What You Love

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Create your marketing materials

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- When you're a portfolio careerist, figuring out how to market yourself can be the trickiest part of this whole equation. I mean, if you're an engineering manager, an opera singer, and a piano teacher, how on earth do you position your personal brand so that it's both cohesive and powerful? Well, there's not one single answer to this question because every portfolio is unique. Here are three tips to ensure your marketing materials come together in a way that positions you for success across every income stream. First, if you can identify a common thread that runs through all of your jobs or projects, run with that. This might be easiest if you follow an expert model and your income streams all tie together. For instance, I can market myself as someone who helps people navigate job search, advance their careers, and make career pivots. No matter the variety of my assignments, this is at the heart of what I do and a central…

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