From the course: Building a Journey Map: A Hands-On Workshop

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Prioritization techniques to identify moments of truth

Prioritization techniques to identify moments of truth

From the course: Building a Journey Map: A Hands-On Workshop

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Prioritization techniques to identify moments of truth

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- Have you ever asked your customers for feedback only to get a barrage of comments ranging from the tedious to the unexpected. If you ask your customers for complaint they're going to find one while some of this feedback is great. The question becomes, how do we sift through the clutter knowing that not all complaints are created equal? How do we know if a pain point is trivial enough to just throw it away or big enough to impact your bottom line? Which ones do we need to take action on? Guess what? You can use your journey map to find out, woo! To get started with this prioritization. You'll need to map out the position of your pain points relative to each other. This often takes the form of a pain level graph which shows dips and peaks in a continuous line throughout the journey. Higher pain levels tend to equate to larger barriers for purchase. Set your goals on prioritizing these at the highest points. Lots…

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