From the course: Building a Journey Map: A Hands-On Workshop

Imagine the last time you took a trip

From the course: Building a Journey Map: A Hands-On Workshop

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Imagine the last time you took a trip

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- Imagine the last time you took a trip. How much planning did you put into it? What websites or social media platforms did you use? What did you search for? What or who influenced your decisions? What steps did you take to find places to stay? How did you find things to do while you were there? Did you make reservations or book tickets in advance? There are so many elements that go into planning a trip that this is a solid real world case study for us to use for the rest of these videos as we talk through some complexities that happen in journey mapping. For those of you who have started a journey map and found yourself stumped because of a non-trivial business model or custom phases or a non-linear path to purchase, this is for you. I used to have a button that read, "It's easy to be hard; it's hard to be easy." What you'll learn in the next few videos is how to create a visual map that takes all the complexities in your customer experience, breaks them down into small chunks and illustrates them in a way that gives you clear direction for your business decisions.

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