From the course: Building a Journey Map: A Hands-On Workshop
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Ideating opportunities
From the course: Building a Journey Map: A Hands-On Workshop
Ideating opportunities
- Research is meaningless without the so what behind it. At this point, we've plotted our journey, we know the steps our user takes, and we know where the moments of truth lie. Now is the fun part, where we turn findings into action. This is the part that many research teams actually miss, the magic that happens when you give your team the time and space to ideate on opportunities to solve the big issues your customer is facing in their journey. Ideation is really the aha moment in research and a vital asset of any well-structured research project. Yet, it doesn't happen by chance or by a sudden magical intuition. Ideation takes a specific process and specific tools that allow teams to collaborate in a way that opens the doors to generate new ideas. In this video, we're going to talk through a few different ideation techniques that you can apply right away. For any of these techniques, though, there are four must-haves for…
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