From the course: Building a Journey Map: A Hands-On Workshop

Build a journey map

From the course: Building a Journey Map: A Hands-On Workshop

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Build a journey map

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- Let me guess. You are here because you want to build a journey map to understand the nuances of your customers' end to end experience. But what happens when a customer's journey isn't straightforward? When there's a complex buying cycle, when it's not a linear process, or when it's for a product that's not a product at all. In this course, you'll get advanced tips and tools to create a journey map that's actionable for your unique brand. We're talking proven ways to squeeze the most juice out of your journey map, identifying pain points and squashing them, converting prospects into buyers, and gaining repeat customers who go nuts over your products. Best of all, we'll do this with a bunch of real-world examples from a real case study, so you can be confident that you know exactly how it's done. Hi, I'm Sarah Weise. I've been a researcher for close to 20 years. I'm the CEO of Bixa, an award-winning market research and UX research studio, and I'm the best selling author of "InstaBrain." Here's what you really need to know though. I've worked with hundreds of brands and bring real-world experience to you here. So let's build this journey map together.

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