Building a Journey Map: A Hands-On Workshop
With Sarah Weise
Liked by 285 users
Duration: 1h 2m
Skill level: Beginner + Intermediate
Released: 9/13/2022
Course details
What happens when a customer journey is not straightforward and linear? How do you represent a customer's journey for a product that’s not a product at all, but a series of products, services, or interactions with your brand? Join UX expert Sarah Weise for a hands-on workshop in how to plot a journey from research insights to actually getting it down on paper. Sarah explains the benefits and building blocks of journey mapping, then dives into the techniques you need to get the right data. She shares tips to glean insights from your data, such as thematic analysis coding, cluster analysis, prioritization techniques, and more. Sarah highlights how you can ideate opportunities, consider the journey for different audiences, and add information about internal tools and processes in order to make value-driven decisions. Plus, she offers a final tip to start thinking about journey maps as living documents, built to be iterated on.
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Meet the instructor
Learner reviews
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Katarzyna Rydzoń
Katarzyna Rydzoń
E-commerce | Strony internetowe | Zarządzanie projektami i produktami
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Contents
What’s included
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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