From the course: Building a Brand That Your Customers Will Love
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The climate of modern brands
From the course: Building a Brand That Your Customers Will Love
The climate of modern brands
- A giant asteroid, roughly the size of Manhattan, collided with earth and destroyed 75% of plant and animal life, including the total extinction of the dinosaurs, this event, the K-T extinction, was devastating, so you might be wondering, what does any of this have to do with branding? Well, the world of business and the world of branding is going through a very similar transition. In this lesson, I'll introduce you to the main contextual factors that are impacting modern brands, and the tools to survive this shift. Brands too are facing their own proverbial asteroid, platforms. Historically, companies have had symbiotic business partnerships that enabled them to distribute their products and communicate their ideas. Want to advertise, hire an agency, want to sell your goods, get them into a store, go direct to consumer, partner with a fulfillment company. But now all of these rules have been subsumed by a few key platforms,…
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