From the course: Building a Brand That Your Customers Will Love
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Interactive alignment
From the course: Building a Brand That Your Customers Will Love
Interactive alignment
- Language is not one size fits all. Even if you speak the same language as others, you have different slang, pronunciation and cultural references. This diversity makes life interesting, but it also presents key challenges to communication, both for humans and for brands. The good news is there's a way for your brand's messaging to rise to this challenge. In this lesson, I want to introduce you to a key concept from the psychology of language, interactive alignment. And I want to illustrate how this can be applied to your brand's communication in order to reduce ambiguity and make messaging as efficient and influential as possible. So let's dive in. As social creatures, people have devised ways of communicating, which naturally reduce ambiguity over time. Namely, when you speak to someone, you naturally automatically and unconsciously mirror the other person's conversational features and they yours. Your speech styles…
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