From the course: Build Your Marketing Technology Stack
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When to consider additional MarTech tools
From the course: Build Your Marketing Technology Stack
When to consider additional MarTech tools
- Okay. Now, we are going to explore the pivotal moments in your marketing journey when it's time to consider expanding your MarTech stack. Maybe you're auditing your customer experience and you find out there's something missing, or you're bogged down with repetitive tasks and you want to automate more of your process. Let's take a closer look at some of these moments and how new MarTech tools might solve them. Let's say you're having a hard time keeping up with all of your customers' questions. Adding a live chat bot to your website could help out with that. Or maybe you want to offer all your first-time customers a 15% discount via email, but you can't send them fast enough. That's a good sign it's time to invest in email marketing automation. Improving the customer experience is one of the best reasons to add additional marketing technology. Another great scenario is when your marketing team is burdened with manual…
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