From the course: Branding Foundations
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Selecting the right brand colors for attraction
From the course: Branding Foundations
Selecting the right brand colors for attraction
- Brand colors are so important in your overall brand identity. It has a massive impact on your customer perception, but also on their behavior. Remember at the beginning, the security guard wearing pink and the security guard wearing black had influenced your decision and what you decide to do next. This is so important. So when you think about your brand colors, there's a few things I want you to remember. First is your target audience. If you have a baby clothing brand, then you probably want to think about soft and pastel colors, because they signify innocence and vulnerability. Also, taking some consideration your brand values and your personality. If you want to advocate or reinforce trust, navy blue is great, but if you want to emphasize calmness, ocean blue works better. Then let's talk about color palette. When you think about color palette what are the most common colors used in your industry? If you think…
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