From the course: Brand Strategy: Management of Your Brand Reputation

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Your content is your consumer journey

Your content is your consumer journey

From the course: Brand Strategy: Management of Your Brand Reputation

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Your content is your consumer journey

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- In the last movie, we discussed how to define and refine your content marketing framework. Now we'll look at how a content calendar will bring that strategy to life. A strong content strategy and posting calendar will move customers from the initial awareness phase, to purchase and then to advocating for your company. Without a doubt, the most beneficial thing you can do for your brand is take the time to plan and map out a content calendar in advance. An established content calendar will help you to prepare evergreen and seasonal content ahead. Allowing you focus on engaging in real time, trending conversations. I recommend crafting your content creation and rollout plan 30 days out to enhance your brand strategy. The very first step is to assess what season, holiday, conference, product release, campaign or industry events are relevant and taking place within the month you are preparing content for. This exercise…

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