From the course: Brand Strategy: Management of Your Brand Reputation

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Unlock the leaders in your company by boosting employee advocacy

Unlock the leaders in your company by boosting employee advocacy

From the course: Brand Strategy: Management of Your Brand Reputation

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Unlock the leaders in your company by boosting employee advocacy

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- Whether you're a team of three or a team of 10,000, company culture is the foundation of employee engagement and advocacy. When it comes to promoting a company, one of your strongest assets is your employees. Employee advocacy happens when employees use their social channels to network, create and share company-related content of their own and engage with the company channels. And when I say engage with the company channels, I mean like posts, leave comments, reshare branded content on their personal channels and tag the company pages in posts on their personal page. Most companies make the mistake of not empowering their employees to become thought leader brand advocates and overlook the true influence of their built-in team. With social media and content creation, employees can absolutely help spread positive brand awareness and become the company's best brand ambassadors and internal influencers. Many studies have…

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