From the course: Brand Strategy: Management of Your Brand Reputation
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Managing and monitoring your brand reputation: Top tools
From the course: Brand Strategy: Management of Your Brand Reputation
Managing and monitoring your brand reputation: Top tools
- Your online reputation is one of the biggest measures of your success as a brand and business. Select tools available today can help to automate feedback and enhance brand management across multiple channels. Monitoring what people say about you online will help you maintain a good reputation. Whether you're a small or big business, these tools are easy to manage in house and do not need a large budget. Here are five beneficial online reputation monitoring tools available for you to explore. Google Alerts is one of the easiest free tools that brands can use to monitor brand mentions, industry news, trends, and competitor announcements. First, you select the relevant keywords you want to track for your brand, such as your business name, your personal name, especially if you are your business, product or service terms, and target market keywords. Then, Google will send an email to you when it finds new results, such as…
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