From the course: Brand Strategy: Management of Your Brand Reputation

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Elevating your brand with influencers

Elevating your brand with influencers

From the course: Brand Strategy: Management of Your Brand Reputation

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Elevating your brand with influencers

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- It used to be that TV outlets, newspapers, magazines, and review sites were the only places to find recommendations. But now, people are turning to their favorite Instagrammers, Twitter personalities, YouTube stars, and LinkedIn thought leaders for advice and recommendations on purchasing decisions. Influencer marketing is the perfect way to elevate brand awareness, because established influencers have built, targeted, and engaged communities that trust their expertise and are likely to be influenced by the creator's recommendations. When the right influencer is paired with a brand, magic can happen. By 2022, it's estimated that over 70% of marketers plan to increase their influencer marketing budgets, as influencer marketing helps them acquire better customers. So where does one begin when it comes to influencer marketing? Here are two of the most common influencer marketing campaign goals, and some ideas on what…

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