From the course: Brand Strategy: Management of Your Brand Reputation

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Customer service and brand reputation

Customer service and brand reputation

From the course: Brand Strategy: Management of Your Brand Reputation

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Customer service and brand reputation

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- Connection is the ultimate currency and the connection between customer service and brand image is critical. Customer experience drives brand loyalty, reputation and directly impacts your revenue growth. Attracting a new customer is six to seven times more expensive than retaining a current customer. Therefore, it's safe to say that going the extra mile to retain current customers will surely pay off and only help to attract new ones. Here are five ways to strengthen customer service and brand reputation to ultimately increase customer trust, loyalty and retention. First, commit to training your customer service staff. A thorough onboarding process of customer service staff will help your team feel empowered and confident in doing their jobs and leave customers satisfied with their experience. 89% of consumers have switched to doing business with a competitor following a poor customer service experience. So make sure…

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