From the course: Brand Strategy: Management of Your Brand Reputation

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Cultivate compelling testimonials and brand love from your target audience

Cultivate compelling testimonials and brand love from your target audience

From the course: Brand Strategy: Management of Your Brand Reputation

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Cultivate compelling testimonials and brand love from your target audience

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- Does your target audience trust your brand? A winning brand reputation means consumers trust your company and feel confident about purchasing and recommending you. Customers judge your brand by reading online reviews, checking your brand's website, or viewing your LinkedIn profile to validate their decision to purchase. When customers trust a brand, they are twice as likely to stay loyal and advocate for the brand. And customer reviews can increase conversions by 270%. Brands with a winning strategy and reputation have cultivated compelling testimonials and brand love from their target audience, and strategically use that praise to make a solid first impression with new consumers. So let's take a look at B2B and B2C businesses who are doing this right. Slack used testimonials in their B2B marketplace to drive growth from startup to $25 billion valuation 10 years in. Early on, Slack prioritized consumer experience…

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