I used to think personal branding was just about polishing a LinkedIn profile. This course showed me the gaps I didn't know I had.
I have also designed a model for brand building. Most brand models start with mission statements. Mine starts with the perception you want to own, then works backwards. The course nailed this; finally, someone teaching reputation as the starting line, not the finish.
A suggestion would be to add the sources of data used throughout the course. Data without a source has minimal trust value. Editing the course would be difficult, so the data sources shared in the film can be added to the exercise files.
I would be grateful if you could share the sources with me. It will help me with my research and practice.
Appreciate the team for building something that actually moved the needle. Thanks a lot to the trainer and everyone involved in the course design and delivery.
Brand Strategy: Management of Your Brand Reputation
With Chelsea Krost
Liked by 1,641 users
Duration: 1h 17m
Skill level: Beginner
Released: 2/24/2022
Course details
A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in your space. In this course, learn tips from brand expert and marketing thought leader Chelsea Krost on how to build and protect a strong brand reputation. Chelsea shows you how to hone your brand strategy with practical guidance in critical areas, including: Corporate social responsibility, diversity and inclusion; leveraging the right influencers in the right ways; and managing negative reviews and brand feedback. She also covers the importance of monitoring your brand reputation through internal brand audits, and details some tools to help you manage your online reputation.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Rishu Anand
Rishu Anand
I Fix Marketing From Inside Out | Brand Strategy · AI in Marketing · Customer Behaviour & Insight | >$132M Growth Impact | Ex-IIT Bombay | 15 Years:…
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.