From the course: Brand Strategy for Designers
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What is a brand strategy?
From the course: Brand Strategy for Designers
What is a brand strategy?
- Before we get into the process of developing a brand strategy, let's be sure we're clear on what a brand strategy is, why it's necessary, and how it's used. Your brand strategy defines what you stand for, the promise your brand makes, and the personality your brand conveys. These are all facets of your company, which are intentionally designed to influence people to feel something specific, often subconsciously, and that feeling will influence them to make specific decisions which benefit the brand. And if you make great products and services, it'll benefit the customer, too. Designers who haven't been trained in communication design or marketing should take special note of what I just said. Most designers are often trained or sometimes born with the innate ability to make things that are aesthetically appealing or functionally sound. Those are important skills, which are amplified when aligned to a brand strategy.…
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