From the course: Brand Strategy for Designers
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Use the right tone of voice
From the course: Brand Strategy for Designers
Use the right tone of voice
- Simply put, your brand's tone of voice is the way in which you want to have a conversation with your customers. Are you a serious brand? Are you a funny brand? Are you a helpful brand? Your brand strategy will help you zero in on the outline, but now you need to make more specific decisions. You can manifest your tone of voice in a variety of ways. Typically, language is used as the primary tool, but you can use any communication method to help define the way your brand communicates with other people. The most common example of tone of voice within a brand environment is descriptive words: warm, confident, bold. These are all adjectives that describe the way the brand should communicate and could be offered in copy, images, video, sounds, or character. When developing your tone of voice, think of what words your brand likes and words it doesn't, phrases it uses and phrases it avoids, images that represent who they…
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