From the course: Brand Strategy for Designers

Strategy is just a fancy word

From the course: Brand Strategy for Designers

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Strategy is just a fancy word

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- Have you ever noticed that design and strategy are oftentimes separated from one another, that strategists and researchers handle the strategy and designers just respond to it? That siloed approach has rarely led to the creation of dynamic brand strategies, the type that move people to action and create lasting connection with a brand. The best brand strategies are created by interdisciplinary teams who leverage strong design principles at the core, and that's where you come in. If you're a designer who's always wanted a seat at the strategy table, this is where you start. Strategy is just a fancy word for what you'll focus on. Don't let the word strategy intimidate you. Let it free you. If you're a designer like me, you know how it feels when you have a well-defined problem to solve. It is awesome. And that's all strategy is, creating definition. I'm Stefan Mumaw, and I'm going to show you how to create a solid brand strategy, whether it's for your brand or the brands you work on. I'll provide the theories of effective brand strategies, give you real-world examples of those theories in practice, and throw in some hands-on exercises to help you get there. When we're done, you'll be able to create rock-solid brand strategies, and then you can confidently and creatively design the brand elements that that strategy inspires. So come explore with me in my LinkedIn Learning course, Brand Strategy for Designers.

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