From the course: Brand Strategy for Designers
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Create a memorable logo design
From the course: Brand Strategy for Designers
Create a memorable logo design
- A logo is often the most memorable element of your brand but it's also one of the most difficult graphic elements you'll create because you'll feel pressure to make your logo a physical representation of your entire value proposition. I would encourage you to view it with less pressure. A logo doesn't need to embody your entire brand but rather be the shorthand of the way people feel about your brand. A logo is an implication, not a documentation. Think of it like this. If I say the name of a place like San Francisco, what is your immediate visceral reaction? In your mind, do you see a landmark like the Golden Gate Bridge? Or perhaps you've had an experience there and something specific comes to mind. What if that experience was a bad experience? What would you think of then? Depending on your experience or preconception about the city, the name evokes an emotion, recalls moments, or provides context. A logo serves…
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