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Brand Strategy for Designers Preview

Brand Strategy for Designers

With Stefan Mumaw Liked by 2,876 users
Duration: 44m Skill level: General Released: 8/6/2018

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Course details

Designers: If you've ever wanted to be involved with the long-term strategy for a brand, not just the design, this is the course for you. Learn how to partner with stakeholders and company leaders to define the core elements of a solid brand: its purpose, audience, and position in the marketplace. Instructor Stefan Mumaw—a design consultant to such prestigious brands as Johnson & Johnson, Coca-Cola, and Sony—explains how to turn those ingredients into a cohesive strategy. He also shows how to leverage the strategy to build out individual design elements, such as the company logo. Whether you're building a business from scratch or evolving an existing identity, these tips can help you create a compelling brand—one that moves customers to action and inspires lasting connection.

Skills you’ll gain

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Certificate of Completion

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Meet the instructor

Learner reviews

4.8 out of 5

738 ratings
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  • Mosharuf Hossen Mosharuf Hossen

    Mosharuf Hossen

    MBA Imagineering | Transformation & Innovation | Human-Centred Experience & Systems Design

    4/5 February 28, 2026
    The course was clear and practical, and I learned useful brand naming techniques. I feel more confident applying these skills, though more real-world exercises would improve the learning experience.
    Helpful · Report
  • Rajabalaji R Rajabalaji R

    Rajabalaji R

    State Marcomm Lead at Reliance Jio | Senior Marketing Management | Scaling Brands through Events, Merchandising & Project Excellence

    5/5 January 24, 2026
    Brand Strategy for Designers is a practical, practitioner-focused course that moves beyond visual identity to the core of brand thinking. It emphasizes partnering with stakeholders to define the brand’s purpose, audience, and market position, then translating those elements into cohesive design decisions—from messaging to logo construction. Stefan Mumaw draws on experience with major brands, offering real-world examples and actionable frameworks rather than abstract theory. The curriculum helps designers see themselves as strategic contributors, not just executors, by detailing how to align design with business goals and customer needs. Key strengths include clear articulation of what brand strategy is (and isn’t), a process for gathering insights, and techniques to ensure consistency across touchpoints. Some learners may crave deeper dives into metrics or more hands-on branding exercises, but the course delivers a solid foundation for elevating design work with strategic intent.
    Helpful · Report
  • Haris Abbasi Haris Abbasi

    Haris Abbasi

    Helping Businesses Win More Clients Through First-Impression Branding | Rebranding • Websites • Digital Assets

    4/5 April 28, 2025
    Its good
    Helpful · Report

Contents

What’s included

  • Learn on the go Access on tablet and phone

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