From the course: Becoming a Product Manager: A Complete Guide

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Who you should talk to

Who you should talk to

From the course: Becoming a Product Manager: A Complete Guide

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Who you should talk to

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- Hey guys, welcome back to the course. So let's in this lecture start the process of customer development. All right, so in this lecture, we're going to cover the first step of the customer development process. There are four steps to this and I will fill you in as we go. So step one in the process is figuring out who exactly we want to talk to in the first place. Now, you obviously don't want to talk to just literally anyone, you want to make sure it's either a potential customer or a customer you already have, that is relevant to the new features or new products you're trying to launch. Now, as I explained in the last lecture, pretty much everything we're going to do is divided down the middle between pre-product and post-product. So first I'm going to explain the process by which we can figure out who we are targeting and who to interview for pre-product and then at the end of the lecture, we'll cover…

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