From the course: B2C Marketing: 3 Steps to Reach Your Target Audience

Marketing that makes money

From the course: B2C Marketing: 3 Steps to Reach Your Target Audience

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Marketing that makes money

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I'm not going to lie to you. This isn't a course that's promising self sign ups or even subscriptions. At the end of the day, those decisions are made by individual people, and people can just say no. Even if you're doing everything right and you're putting the right opportunity in front of them, and even if it's in their best interest to just go for it as a marketing and engagement expert, what I can do is tell you what to do to put your B2C campaign in the position to get those yeses. My name is Demisha Jennings and I'm a VP of marketing at a tech SaaS company and a chief marketing officer at my own business, She Assists. I'm on a mission to get the right campaigns in front of the right people. You can, too. I like to think of businesses as only three steps away from their consumers, understanding who their customer is, knowing how to shape their campaigns, to target them. In closing with a strong offer. I'll show you how to uncover the factors that make your audience unique. What makes your audience hesitant and how to speak to their needs? If you have a road map to follow for your B2C campaigns, you'll have the confidence to run campaigns that connect with your target audience and at the end of the day, make money. Are you ready? Let's go.

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