From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
Join today to access over 25,300 courses taught by industry experts.
Leverage customer psychographics
From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
Leverage customer psychographics
The way your customer thinks is critical to creating messaging. then you'll be able to strategically shape the content of your marketing messaging You want to uncover psychographics in order to know what your prospective customers enjoy, what they spend their time doing, what they love or hate, what they wish they can have, what they're afraid of, and so on. After this lesson, you'll be able to take advantage of psychographics in your next marketing campaign. So what is it? According to Oxford? Psychographics is the study and classification of people according to their attitudes, aspirations and other psychological criteria. Marketing experts can more easily and intentionally speak to their prospective customers with psychographics. And so how do you even collect psychographic data? Just like demographic data, psychographics are collected through market research. This is typically done through informational interviews and surveys. You can go into LinkedIn and create a live survey that…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.