From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
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Leverage customer demographics
From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
Leverage customer demographics
As marketers, demographics will allow you to craft campaigns that truly speak to your target audience. You want to uncover demographic data in order to know who your prospective customers are in terms of race, gender, how old they are, where they live, and what they do for work. You're essentially building the basic profile of your prospective customers. With that information, you'll be able to purposely craft content of your marketing campaign. Knowing your audience and their persona will help you effectively market to them. According to Oxford, demographics is defined as statistical data relating to the population and particular groups within it. The most common categories include age, gender, race and ethnicity, household income, education level, marital status and location. So how do you uncover the crucial data? When I'm starting a new campaign, my go to way of collecting demographic data is through market research. Study the known audience for the product. If you're starting a…
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