From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
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Importance of target marketing
From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
Importance of target marketing
Can you imagine how annoyed a parent with a new baby would be if they consistently scrolled through social media channels and started getting shown only clothing and toys for twins? Or how about a teenager who's really into fiction books but keeps getting shown business books about how to start two businesses after the age of 30? Annoying, right? That's exactly why you can't skip over targeting your ideal customer. In this lesson, you'll see why reaching your target audience is critical for any customer facing business to survive. I'll start at the top. A target market is a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service. it can be simplified with one trait or many traits. That can include a teacher who teaches higher education and who lives in Boston. Depending on your product, you may just want to keep things simplified. But the more specific you are in selecting your target audience, the more success…
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