From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
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Identify time restraints
From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
Identify time restraints
As a busy entrepreneur, one of the biggest challenges I face is time. It seems like there's never enough time for me to complete all of my tasks. That's what makes me easily persuaded to purchase products or services that will either give me my time back or not take too much of it. Your target audience struggles with time too. After this lesson, you'll be able to navigate around the time restraints consumers have and have it work in your favor. What you want to do is pinpoint what is causing their time restraints and approach it with a problem solution approach to resonate with them. If you can't afford to budget enough time for your daily commute and you're consistently late to work in the winter because your car keeps getting stuck in the snow, then a product like Jimmy Joe's tires can help. Instead of marketing their high speed fancy line of tires, Jimmy Joe's can shape their messaging to promote how durable and reliable their product is, with customers getting stuck six times less…
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