From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
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Identify customer challenges
From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
Identify customer challenges
News flash, if you don't fully understand your target customer's challenges, you can forget about them being your customer at all. In this lesson, I am going to share with you the different types of pain points so you can effectively build the Like, Know, and Trust to easily convert them into a paying customer. The most common challenges I come across are related to financial pain points. Financial pain points are when the customer is unclear on the value of the product and or service, and if they can afford it, or if they should spend their hard earned money on it regardless of the price. If your product or service is more expensive than your competitors, why should the customer go with you? It's critical to understand the value your product or service has, regardless of the price, so that the customer will purchase it for the solution it provides. Next, are processed pain points. Process Pain points are the ways your customers or potential customers use your product or service. If a…
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