From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
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Deliver your value proposition
From the course: B2C Marketing: 3 Steps to Reach Your Target Audience
Deliver your value proposition
How many times have you seen an ad and keep scrolling because you've seen an ad like that over and over? Too many times, right? When you find your consumer, it typically boils down to you and your competitor. After this lesson, you'll be able to apply strategies to effectively give your value proposition. As a business, what is value proposition? An innovation service or feature intended to make a company or product attractive to customers? Your business's proposition value is what positions you as the go to over any other business. You have to have a solution based proposition value that resonates with your audience. For example, in my business as a resume writer and career coach, my proposition value is that my firm delivers. We've seen over 7 million and cumulative salary increases with the highest individual one being 100,000. That's the positioning. It's what sets us apart from our competitors. But really, it's about what sets our customers apart from our competitor’s customers.…
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