From the course: B2B Sales Strategy: Winning Plays for Big Contracts
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Deploy "win rooms" for your largest sales prospects
From the course: B2B Sales Strategy: Winning Plays for Big Contracts
Deploy "win rooms" for your largest sales prospects
- In your winning playbook for big contracts, there's one play that brings all the other plays together. It's powerful, transformative, and 100% within your control. It doesn't get any better than that when it comes to B2B complex opportunity development. The play is, drum roll, please. Win Rooms. Win Rooms are a series of opportunity strategy sessions. They start when the opportunity is identified and continue all the way through closure and beyond. Win Rooms are used for new prospects and key account expansion opportunities. I guide my clients through Win Room work on a regular basis. Win Rooms bring together all the selling team members to focus on the strategy elements that are necessary for success. Recently, I was working with Manoj, who was the business development manager for a large pharma company. Manoj is a long-term client and has lots of experience using this powerful play with successful results. The win…
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