B2B Sales Strategy: Winning Plays for Big Contracts is a focused online course led by sales strategist Lisa Magnuson that dives into strategies for navigating complex, high‑value B2B sales opportunities. It’s especially helpful for sales professionals who want a structured playbook for deals that go beyond typical transactional selling.
B2B Sales Strategy: Winning Plays for Big Contracts
With Lisa Magnuson
Liked by 816 users
Duration: 44m
Skill level: Advanced
Released: 2/7/2024
Course details
Imagine that you’ve uncovered a big sales opportunity but are unsure how to best proceed. If closed, this contract could make your year, and skyrocket you to the top of your sales organization. A standard sales approach is insufficient for big, complex, often messy opportunity development. Navigating such complex sales deals requires a practical playbook with winning plays to develop and close your contract. In this course, B2B sales strategy expert Lisa Magnuson shares proven, straightforward plays to develop and close your complex sales deal. Learn how to employ large opportunity development strategies, describe the best ways to gain large prospect receptivity, break down “win room” elements that turn the team into strategic thinkers and doers, and how to ensure momentum for large, complex opportunities.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Arnab Choudhury
Arnab Choudhury
Key accounts | Flavours & Food ingredients | B2B | Food science | Techno commercial sales | Strategy & Execution| Functional & speciality ingredients.
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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