B2B Sales: Pre-Call Prep
With Lisa Magnuson
Liked by 109 users
Duration: 59m
Skill level: Intermediate
Released: 8/29/2025
Course details
Effective sales meetings don’t happen by chance—they require preparation, insight, and alignment with your prospect’s goals. In this course, sales expert Lisa Magnuson outlines the importance of pre-call preparation, analyzing a prospect’s mindset, and applying AI-driven tools to gather critical insights. Learn how to evaluate meeting attendees, develop trust-based engagement strategies, and formulate compelling questions to drive deeper conversations. Through real-world role-playing exercises, you’ll get a chance to hone your ability to anticipate objections, structure winning meeting agendas, and collaborate with prospects for maximum impact. By the end of this course, you’ll be prepared to implement a strategic approach to sales meetings that minimizes stalls and accelerates deal progression.
Skills you’ll gain
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Joseph Douglas Pinotti
Joseph Douglas Pinotti
US/International Medical Device Senior Sales & Channel Management Executive
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S S.
S S.
Transformation Strategist | Gen AI COE Thought Leadership | Balanced Scorecard Architect | Six Sigma Black Belt | Agile Project Manager | IRCA ISO…
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Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
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