From the course: B2B Foundations: Social Media Marketing
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The B2B customer
From the course: B2B Foundations: Social Media Marketing
The B2B customer
- [Instructor] The B2B customer, who is your ideal customer? What would you say if I asked you to describe them to me? Do you know enough about their industry? Do you know how many employees their business has, how they're structured, where they're located? When you can clearly picture your ideal customer and understand how and why they make their purchasing decisions, you'll be able to offer them helpful information and really keep focused on them when you're posting on social media. And remember, you're not talking logo to logo or screen to screen, you're communicating with people. Just think, how do you feel when you're being pitched to by someone that doesn't understand you or what your job actually involves. Is often frustrating and a waste of your time. It creates a negative perception about the business and its people. Poor marketing, poor sales, they're just thinking about themselves, not about you. When someone…
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