From the course: B2B Foundations: Social Media Marketing

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LinkedIn for B2B social media marketing

LinkedIn for B2B social media marketing

From the course: B2B Foundations: Social Media Marketing

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LinkedIn for B2B social media marketing

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- [Instructor] LinkedIn for B2B social media marketing. LinkedIn is the number one social media platform for business professionals. And I'm not just saying that because we're here. It's primarily made up of company pages and personal profiles. And these are the areas I'm going to focus on in this session and show you how they work best together. It's probably obvious, but you should have a page for your company, completing all the details to describe your business such as company name, about, description, size, location and website details. But as people do business with people, the power of LinkedIn lies in using a personal profile to make connections. It's in the experience section of your personal profile that you can showcase your skills and expertise. And it's here you can create a link to your company page. That's the first way the two areas interact. The second way that company and personal pages interact on…

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