From the course: B2B Content Marketing Strategy: SEO Writing

Unlock this course with a free trial

Join today to access over 25,300 courses taught by industry experts.

Writing compelling meta descriptions for your B2B content

Writing compelling meta descriptions for your B2B content

From the course: B2B Content Marketing Strategy: SEO Writing

Start my 1-month free trial Buy for my team

Writing compelling meta descriptions for your B2B content

“

- [Narrator] What do you do when a compelling book title grabs your attention? Chances are, you'd turn the book over, or scan to the pages about this book section to learn more. If you liked what you read, you'd buy the book. The book title may grab your attention, but the description entices you to purchase. A well-written meta description has that same power. Titles and meta descriptions are potent partners. Meta descriptions are the sidekick to the superhero title, summarizing the landing page and encouraging the click-through. Here's where you'll find the meta-description of the search results page, right underneath the title. Here's what it looks like in the backend code. Don't worry about knowing how to code, most content management systems have a page-level meta description field. But here's an essential fact about meta descriptions. Unlike titles, meta descriptions don't help your page position in Google.…

Contents