From the course: B2B Content Marketing Strategy: SEO Writing

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Writing B2B titles that get the click

Writing B2B titles that get the click

From the course: B2B Content Marketing Strategy: SEO Writing

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Writing B2B titles that get the click

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- [Instructor] Have you ever seen a listing on the search results page, thought, that's perfect, I need to know more, and immediately clicked the link? That's the power of a well-written title. As I discussed earlier a compelling title entices B2B readers to click your link over the nine others on the search results page. Plus, titles are essential for positioning. Now, I know the term page title sounds geeky, especially since titles are part of the backend code. Here's what the code looks like. So instead think of titles like headlines with an SEO twist. If you're writing a blog post, the page title and headline are probably the same. For example, 13 Personal Branding Archetypes. A service page title may be Cloud Computing Services, Financial and Banking. Every page needs a unique title describing what it's about. Fortunately, you don't need to hand code your title. Most content management systems have a page title field.…

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