From the course: Artificial Intelligence for Marketing
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Computer vision
From the course: Artificial Intelligence for Marketing
Computer vision
- A toddler can tell the difference between a cat and a dog with only a few examples. Now what if that child could find and count all the people on social media who are wearing your sunglasses or holding your energy drink or had your car in the background? See how that might be useful for marketing. Artificial intelligence and cameras give us computer vision. A whole new way of interacting with prospects and customers, and understanding this technology, its limitations and possibilities, will give you a leg up on the competition. Like most AI, computer vision isn't perfect. It's great at recognizing things, but don't for a minute think, that it understands what it sees. Can it tell a cat from a dog? Most of the time. But small things can throw it off because the computer is not making sense of the world, it's looking at pixels and deciding that these shapes and these shades have a higher probability of being a cat. If the cat is looking the wrong way, has its ears down, is curled up…
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