From the course: Amplify Your Personal Brand with Generative AI

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Define the themes and pillars of your content

Define the themes and pillars of your content

From the course: Amplify Your Personal Brand with Generative AI

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Define the themes and pillars of your content

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Imagine you got the opportunity to give a TED talk. What are the things you'd want to talk about? How would you want the audience to feel during the talk? Coming back to reality, you may or may not be giving a TED talk, but building out your personal brand is a lot like giving a TED talk, in that you'll have to answer these same questions for yourself in order to start writing content, which is a key piece of building your personal brand. To figure out the themes that you want to talk about in your content, ask yourself this, "What are you passionate about? What are the topics that you've become knowledgeable about through education or work? What are subjects that you feel confident talking about?" Try to find three things that fall into several of these categories. Or better yet, you can refer back to your value proposition that you created earlier, and these could potentially serve as the basis for your three themes. These will guide how you write your content and ensure that your…

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