From the course: Align Sales Operations with Business Strategy

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Set sales goals and define KPIs

Set sales goals and define KPIs

From the course: Align Sales Operations with Business Strategy

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Set sales goals and define KPIs

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When I was young, my parents gave me a set of chores, and if I completed the chores, there was a reward. I always picked vacuuming because it was fun and the result was obvious: clean floors. Setting sales goals and KPIs should be the same: clear and measurable. Your sales goals should be well-defined and you should track progress regularly. You will want to set up a KPI dashboard that is easy to view and understand. In this lesson, you will be able to see how to establish clear, actionable sales goals and relevant KPIs that drive strategic decision-making and align with your business objectives. First, it's important to set SMART sales goals which are Specific, Measurable, Achievable, Relevant and Time-bound. Each goal should be clearly defined and easy for the team to adopt. Next, define and select relevant KPIs that reflect your sales objectives. Some examples are gross sales, gross profit, total unit sales, conversion rate, total commissions, return customers, customer acquisition…

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