From the course: Align Sales Operations with Business Strategy

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Integrate your sales strategy with marketing efforts

Integrate your sales strategy with marketing efforts

From the course: Align Sales Operations with Business Strategy

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Integrate your sales strategy with marketing efforts

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Are your sales and marketing teams working in harmony or pulling in different directions? Integrating your sales strategy with your marketing efforts will maximize customer acquisition and retention. Is the left hand talking to the right in your organization? I'm sure you've experienced the silo effect where marketing has a grand idea, yet the sales team has not yet been informed of the plan or bought into the marketing strategy. Sales operations can play a pivotal role between marketing and sales to ensure that the marketing plan is fully adopted to capture the best customer acquisition and retention strategy. Ultimately, this integration ensures that sales rise and make the most of your marketing spend. In this lesson, you'll be able to identify how to coordinate your sales and marketing strategies, ensuring an approach that drives business growth. When both teams can leverage each other's strengths, you can attract, engage, and retain customers. First step is research. When…

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