From the course: AI Trust and Safety: Navigating the New Frontier
Why AI trust and safety matters
From the course: AI Trust and Safety: Navigating the New Frontier
Why AI trust and safety matters
- The proliferation of AI across sectors of enterprise adoption beyond consumer use underscores the urgency of robust trust and safety measures. When it comes to societal impact, decisions made by AI can affect millions of lives simultaneously. Biased facial recognition or skewed recommendation engines can lead to systematic inequalities. For business and a brand repercussions, a single public misstep, such as an AI driven scandal, can enroll brand credibility and invite regulatory scrutiny or legal action. For legal and ethical responsibilities, organizations hold a duty of care both to their users and to society at large to ensure AI does not harm or discriminate unfairly. In addition, global regulations are catching up. When AI trust and safety is well implemented, it becomes a strategic asset. It fosters innovation by building the confidence of users, regulators, and any stakeholders that the technology is harnessed responsibly and effectively.