From the course: AI Tools for Marketers: AI Marketing Foundations

Unlock this course with a free trial

Join today to access over 25,300 courses taught by industry experts.

AI’s role in paid advertising

AI’s role in paid advertising

From the course: AI Tools for Marketers: AI Marketing Foundations

Start my 1-month free trial Buy for my team

AI’s role in paid advertising

“

- AI is fundamentally changing the way marketers approach paid advertising by automating tasks and also improving targeting beyond what we can do manually. It's not just about telling platforms who you think your audience is anymore. AI through tools like pixels and conversion APIs can actually help to identify new unexpected segments that drive more value for your business. Pixels like the megapixel and conversion APIs work by tracking user behavior, both on and off your website. For example, when someone visits your site after clicking on an ad, the pixel records actions like viewing a product, adding something to your cart, or completing a purchase. This data is then used by platforms like Facebook, Instagram, or Google to optimize your ad campaigns. But what's really interesting is that AI can take this a step further. While you might think your most valuable audience is those who buy from you frequently, AI might actually find a different higher value segment. For instance…

Contents