From the course: AI Pricing and ROI: A Technical Breakdown
Join today to access over 25,200 courses taught by industry experts.
ROI on AI lead generation
From the course: AI Pricing and ROI: A Technical Breakdown
ROI on AI lead generation
- [Instructor] Now the highest ROI for your company is for AI to help you generate more revenue. In this case, we'll examine the ROI on AI lead generation. Within the domain of lead generation, there are typically three main approaches to using AI. The first one is to engage customers who are interested in your product, often called inbound sales. The second approach is to reach out to potential leads or to find leads by using AI to do outbound sales. And the third technique is to use AI to do data sourcing or data cleanup to enrich your sales data through third-party data or activity. So let's go through a few case studies. Now, the number of AI sales startups is quite high. Looking at the Y Combinator, which is a startup incubator, we can see that, as of today, there are 98 sales startups that Y Combinator has featured on their website. Many of them do similar tasks in regard to inbound, outbound, or data enrichment in the sales domain. Now, going into more specifics, one customer…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.