From the course: AI and Digital Marketing Trends

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Tech and AI regulations: What brands need to know

Tech and AI regulations: What brands need to know

From the course: AI and Digital Marketing Trends

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Tech and AI regulations: What brands need to know

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- [Speaker] You know, there aren't many constants in the world anymore, except knowing the pace of change is not slowing down, and neither are the shifting rules and policies covering privacy and AI, and that makes it challenging for digital marketers to keep up. Here's a 50,000 foot view of the current state of tech regulation and what it means for your brand. Let's start with European Union. Since 2018, they've been leading the charge first with GDPR, the General Data Protection Regulation that safeguards consumer privacy and puts the onus on brands to get permission to collect customer data. EUS 2023 Digital Services Act builds on GDPR and pushes for more transparency and a safer online environment by holding big tech platforms responsible for the content on their sites. And in 2024, the EU adopted the AI Act, the world's first comprehensive law, designed to support positive AI use cases and safeguard against harmful…

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